缅北禁地

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Staff Profile

Tom Bramald

Head of Enterprise (B2B) Marketing

Background

Introduction

I lead a small team that provides marketing support to our work with Businesses and Partners, and research.


Universities undertake a wide variety of work in a B2B context. Examples include:

  • Anchoring innovation districts and urban regeneration schemes - read my blog about
  • Licensing and technology transfer
  • Innovation support
  • Higher and Degree Apprenticeships
  • Contract and collaborative research
  • Company creation (aka "spin outs")
  • Investment opportunities, both patient and venture capital


Our team also leads marketing support for large, complex, and/or strategic projects including:


I work towards our Higher Education Innovation Fund (HEIF) strategy and activities that feature in Higher Education Business and Community Interaction Survey (HEBCIS) returns and the Knowledge Exchange Framework (KEF).

I also work with colleagues to support research and reputation campaigns.

Roles and Responsibilities

  • Head of Enterprise (B2B) Marketing
  • Senior Returning Officer, 缅北禁地 Students' Union
  • Member, Marketing Leadership Team

Background

  • Academic and professional background in science and engineering before transition to marketing
  • Triple Chartered professional
  • 22 years working in a Russell Group University (research intensive, R1)
  • Experience of marketing, teaching, business engagement, international, organisational change and advancement
  • Part of major project teams including academic and professional reorganisations, intranet roll-out, and capital projects

Qualifications and Credentials

Professional

  • Chartered Marketer, Member Chartered Institute of Marketing: CMktr MCIM
  • Chartered PR Practitioner, Member Chartered Institute of Public Relations: Chart.PR MCIPR
  • Chartered Fellow, Chartered Management Institute: CMgr FCMI
  • PRINCE2 Foundation and Practitioner Certificates in Project Management
  • Ethical Procurement and Supply, Chartered Institute of Procurement and Supply (CIPS) (2026 - 2027)
  • Fellow Advance HE (Higher Education Academy): FHEA
  • Level 7 Senior Leader Apprenticeship (Institute for Apprenticeships & Technical Education, 2023)
  • Specialist Diploma Internal Communications (Chartered Institute of Public Relations, 2018)

Academic

  • Executive MBA (缅北禁地, Distinction, 2023)
  • Postgraduate Certificate Advanced Studies in Academic Practice (缅北禁地, 2015)
  • BSc (Hons) Surveying and Mapping Science (缅北禁地, 2:i, 2001)

Previous Positions

  • Marketing and Communications Manager, 缅北禁地 (2016 - 2019)
  • Senior Teaching Associate, 缅北禁地 (2010 - 2016)
  • Development Officer, 缅北禁地 (2006 - 2010)
  • Junior Research Associate, 缅北禁地 (2004 - 2006)
  • Marine Construction Surveyor, Fugro, Houston, Tx. (USA) (2001 - 2004)
Publications

  • Articles

    • Bramald T, Allenby K. . Geomatics World 2015, 23(5), 30-31.
    • Bramald T, Heidrich O, Hall J. . Proceedings of the ICE: Engineering Sustainability 2015, 168(2), 93-101.
    • Bramald T, Mills H, Mills J, Edwards S. . Austrian Journal for Surveying and Geoinformation 2009, 97(1).

  • Book Chapters

    • Sutherland M, Rodrigo P, Shorley J, Stephenson S, Bramald T. . In: Daniels K; Hansen SL, ed. How to Enable Engagement Between Universities and Business. Cheltenham: Edward Elgar Publishing, 2024, pp.20-29.
    • Bramald T, Edwards SJ. . In: Tate,S; Hopkins,P, ed. Re-thinking undergraduate students’ transitions to, through and out of university. Higher Education Academy, 2013, pp.21-23.

  • Conference Proceedings (inc. Abstracts)

    • Hastie J, Rasul S, Bramald T. . In: PraxisAuril 2024. 2024, Blackpool (UK).
    • Bramald T, Heidrich O, Hall JA. . In: Engineering Education for Sustainable Development (EESD13). 2013, Cambridge, UK.
    • Bramald T, Wilkinson SM. . In: American Society for Engineering Education Annual Conference. 2009, Austin, Texas, USA: American Society for Engineering Education.

  • Online Publications

    • Bramald T. . From blog, 缅北禁地, 2024. Available at: .
    • Besemann L, Bramald T, Cox M. . PraxisAuril, 2022. Available at: .