Profile
Dr Alexander Tevi
Lecturer in Marketing
- Address: 5 Barrack Road
缅北禁地-Upon-Tyne
NE1 4SE
Alexander holds an MSc in Media and Communication (Pan-Atlantic University) and a PhD in Marketing (Macquarie University). He is a Lecturer in Marketing and the immediate past Degree Programme Director, BSc Marketing, 缅北禁地 Business School (NUBS). He has taught at the university level in Europe, Australia and Africa.
He was a marketing communications practitioner for many years in such global companies as McCann-Erickson, Saatchi and Saatchi, and Bates, and won several awards for his work in creative advertising. Alexander worked on campaigns for a variety of international clients, including Unilever, Nestlé, British Airways, Coca-Cola, United Parcel Services (UPS), Peugeot, and Western Union.
He has published in the Journal of the Academy of Marketing Science, Journal of Advertising Research, and International Journal of Marketing Studies
Professional Memberships/Fellowship
European Advertising Academy
The American Academy of Advertising
Chartered Institute of Marketing
American Marketing Association
Higher Education Academy
Research Groups at 缅北禁地
Marketing Research Community
NUCoRE in Food
Journal Roles
Reviewer, Journal of Advertising
Reviewer, Journal of Advertising Research
Reviewer, International Journal of Advertising
External Roles
External Examiner, Autonomous University of Barcelona, Spain
Research Profiles
Alexander is a creativity researcher and the originator of rhetoric theory of the creative advertising development process. Presently, he works with his PhD students to further develop the theory. His interest in creativity traverses all aspects of marketing communications, branding and product design. He does both qualitative and quantitative research and welcomes prospective PhD candidates who wish to investigate the creative process, creative performance, and persuasion, from the lens of rhetorical theory.
Undergraduate Teaching
At the undergraduate level, Alexander has taught Marketing Communications, Brand Management, Marketing Dissertation, Marketing Strategy (using MARKSTRAT), International Marketing, Fundamentals of Marketing, and Innovation in Marketing - both as module leader and member of a teaching team.
Postgraduate Teaching
Aside from being a constant supervisor in the Dissertation in Marketing module, Alexander was the first module leader for Strategic Marketing, Operations and Supply Chain, a module in the Executive MBA programme, and a member of the teaching team on the Marketing module in the MBA programme. He also supervises Individual Projects in the MBA programme.
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Articles
- Tevi A, Parker J, Koslow S, Ang L. . Journal of the Academy of Marketing Science 2025, 53, 854–875.
- Parker J, Koslow S, Ang L, Tevi A. . Journal of Advertising Research 2021, 61(1), 30-43.
- Tevi A, Koslow S, Parker J. . Journal of Advertising Research 2019, 59(3), 312-328.
- Tevi A, Koslow S. . Journal of Advertising Research 2018, 58(1), 111-128.
- Tevi A, Otubanjo O. . International Journal of Marketing Studies 2013, 5(3), 87-93.
- Tevi A. . International Journal of Marketing Studies 2013, 5(2), 120-130.
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Book Chapter
- Tevi A, Koslow S. . In: Zabkar, V; Eisend, M, ed. Advances in Advertising Research: Challenges in an Age of Dis-Engagement. Wiesbaden, Germany: Springer, Springer Nature, 2017, pp.155-167.
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Conference Proceedings (inc. Abstracts)
- Parker J, Koslow S, Ang L, Tevi A. The Role of Insight in Creative Advertising Development: Essential Aid or Cognitive Bias?. In: Marketing Science Conference. 2019, Rome, Italy. In Preparation.
- Tevi A, Koslow S, Parker J. . In: 18th International Conference on Research in Advertising (ICORIA) 2019. 2019, Krems, Austria: European Advertising Academy.
- Parker J, Koslow S, Ang L, Tevi A. The Role of Insight in Creative Advertising Development: Essential Aid or Cognitive Bias?. In: AAA Conference. 2018, New York, USA. In Preparation.
- Tevi A, Koslow S. . In: 15th International Conference on Research in Advertising (ICORIA) 2016. 2017, Slovenia: Springer.