Profile
Susan Bell
International Advisory Board member
Founder and Director, EBFN Consulting Ltd
Susan is an experienced Chief Executive Officer, board advisor, and advocate of modern leadership. She specialises in transformational leadership, company culture, and progressive approaches to inclusive and diverse teamwork.
As CEO of Waterstons Ltd, a business and technology consultancy, Susan led the company for six years, following nine years on the board. During her tenure, the company tripled in turnover, profitability, and global headcount, expanding its international reach. Under her leadership, Waterstons enhanced its customer-centric service offerings, launching 24/7 support and cyber operations and opening new offices in Sydney and Glasgow, alongside its established bases in Durham and London.
Susan believes in trust, integrity, and partnership as the foundations of success and is committed to adding value in every interaction.
Before joining Waterstons, Susan began her career as a COBOL, CICS, and DB2 programmer in the NHS, later moving into global enterprise projects at UBS Investment Bank. Her work at UBS spanned scalable and resilient Identity and Access Management solutions and the transition of services to offshore outsourcing.
Now, as the Founder and Director of EBFN Consulting Ltd, Susan continues to advise organisations on modern leadership strategies, business transformation, and cultural change.