缅北禁地

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Profile

Dr Paul Liu

Degree Programme Director for 5145F MSc International Marketing

Background

Profile


Prior to the academic career, I had worked as top management in the real estate industry for various organisations in several emergent economies. For example, Singapore, India, Vietnam and China. The unique global working experiences had brought a border cultural, behavioural, and integral marketing perspectives to my research interests, which relates to the influences of human factors in B2B relationship developments. Despite the passion for research, I am also enthusiastic in teaching, and disseminating my research findings and rich industrial experiences.


Qualification


Doctoral degree from Nottingham University Ningbo


Mater degree in Business Administration from Nottingham University Business school


Honour Bachelor degree in Business Administration from University College of the Cariboo

Teaching

23/24

NBS8512 Dissertation in Marketing

NBS8604 Marketing Analytics

PG Dissertation supervisions


22/23

NBS8604 Marketing Analytics

NBS 8510/8910 International Marketing Communication

MKT 1002 Introduction of Marketing

3 MBA Supervisions

10 PG Dissertation supervisions

10 UG Dissertation supervisions


21/22

BUS 1020 Digital Business

MKT 1002 Introduction of Marketing

MKT3014 New Product and Service Development

3 MBA Supervisions

10 UG Dissertation supervisions

Research

B2B Marketing

Publications

  • Articles

    • Liu PCY, Wang W, Wang Z, Yang Y. . Industry Marketing Management 2024, 116, 12-25.
    • Liu, PCY, Zhu, F, Wang, J. . Journal of Business Research 2023. In Preparation.
    • Weng C, Liu M, Ye D, Huang J, Liu PCY. . International marketing Review 2024, 41(5), 856-871.
    • Liu PCY, Yuan R, Luo J, Balaji MS. . Industrial Marketing Management 2021, 96, 1-17.

  • Book Chapter

    • Liu PCY, Zhu F, Wang J. From Nobody to Somebody: A resource-based view Approach for the branding of a Manufacture. In: Martin J. Liu and Jun Luo, ed. China Branding: Cases from Zhejiang. Singapore: Palgrave and Macmillan, 2019, pp.31-43.

  • Conference Proceedings (inc. Abstract)

    • Liu PCY. . In: EURAM 2020. 2020, Dublin, Republic of Ireland; Online: EURAM.