Profile
Dr Rosie Sadraei is a Lecturer (Assistant Professor) in Entrepreneurship at 缅北禁地 Business School, having joined the University in June 2026. She is a Senior Fellow of the Higher Education Academy (SFHEA), recognising her sustained commitment to excellence in teaching and learning in higher education. Prior to joining 缅北禁地, Dr Sadrari held research and teaching positions at Aston University and Coventry University.
Dr Sadraei has published peer-reviewed articles in internationally recognised journals, including the Journal of International Business Studies (JIBS), International Journal of Entrepreneurial Behavior & Research (IJEBR), Entrepreneurship & Regional Development (ERD), Asia Pacific Journal of Management, and The International Journal of Entrepreneurship and Innovation, among others. Her research has been presented at leading international conferences and has received international recognition, including the Best Paper Award from the Entrepreneurship (ENT) Division of the Academy of Management in both 2025 and 2026.
Dr Sadrari is a member of the Academy of Management (AOM) and the European Academy of Management (EURAM). She is committed to advancing impactful entrepreneurship research, delivering high-quality teaching, and fostering collaboration between academia, industry, and policymakers. She is an active reviewer for several leading journals.
Research Interests
My research focuses on entrepreneurship, innovation, and decision-making, with particular interests in:
- Women's entrepreneurship and inclusive entrepreneurial ecosystems: Examining how women entrepreneurs navigate institutional, social, and market barriers, with a particular focus on sustainability, circular economy, and digital transformation.
- Entrepreneurial cognition and entrepreneurial signalling: Investigating how entrepreneurs recognise opportunities, make strategic decisions under uncertainty, and communicate venture quality to investors, stakeholders, and international markets.
- Digital entrepreneurship and artificial intelligence: Exploring how digital technologies and AI shape entrepreneurial behaviour, venture growth, responsible innovation, and organisational decision-making.
- International entrepreneurship: Examining the cognitive, behavioural, and contextual factors that influence internationalisation, international networking, and cross-border entrepreneurial growth.
Projects Led
- Empowering Green Women Entrepreneurs – Economic and Social Research Council ESRC, UKRI, UK–Brazil Global Talent Exchange Scheme, Principal Investigator, December 2024 – September 2026.
Projects Contributed To
- Advancing the Use of Biochar in the Building Industry: A Multi-Stakeholder Study – UKRI Cross-Research Council Responsive Mode (CRCRM), February 2025 – March 2027.
- Empowering Women in E-Mobility (Kenya) – The British Council, September 2024 – September 2026.
- ESRC Impact Acceleration Account (IAA), Partnership Development Award – Economic and Social Research Council (ESRC), March 2024 – December 2024.
- Phoscycle Project – UK Research and Innovation (UKRI), January 2020 – July 2021.
Teaching
Dr Rosie Sadraei teaches and contributes to the following undergraduate and postgraduate modules:
- MKT2004 – Research Methods
- NBS8062 – Research Methods
- NBS9131 – Entrepreneurial Strategy
- NBS8618 – Sustainable Venture Creation
- EIN8099 – New Venture Creation in Action
- NBS8627 – New Venture Creation Plan (Module Leader)