缅北禁地

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Staff Profile

Dr Sharron Kuznesof

Senior Lecturer

  • Email: sharron.kuznesof@ncl.ac.uk
  • Telephone: +44 (0) 191 208 8889
  • Fax: +44 (0) 191 208 6720
  • Address: Room 3.19 Agriculture Building
    Applied Social Sciences - School of Natural and Environmental Sciences
    缅北禁地
    缅北禁地 upon Tyne
    NE1 7RU
Background

Sharron is a Senior Lecturer in food marketing specialising in food consumer research. She is a qualitative researcher and has participated in research funded by the EU, Food Standards Agency, EPSRC and Department of Trade and Industry. Sharron has been involved in both programme development and teaching at both undergraduate and postgraduate levels.  She is presently Director of Equality, Diversity and Inclusion in the Faculty of Science, Agriculture and Engineering and Degree Programme Director for BSc Food Marketing and Nutrition.  She has a PhD in novel food acceptance from 缅北禁地 and is a member of the Knowledge Transfer Network Bioscience Food Group. Her research focuses on personalised nutrition, food fraud and authenticity, food risk communication, food consumer behaviour and novel food and technological acceptance.

Citations to her papers in Google Scholar can be found.


Research

Research Interests

Subject Interests:

  • Personalised nutrition
  • Food authenticity and  integrity
  • Dietary change
  • Consumer acceptance of novel foods and technologies
  • Food risk communication

Methodological Interests:

  • Interpretive consumer research
  • Secondary analysis of qualitative data sets
  • Grounded theory
  • Computer-assisted qualitative data analysis: NVivo

 

Recent Research Projects

  • NERC Making Environmental Science more Equal, Diverse and Inclusive: Decolonising Environmental Sciences 2021-2022 (Co-I).
  • EU H2020 Programme- SWEET: Sweeteners and sweetness enhancers: impact on health, obesity safety and sustainability, October 2018-September 2023.  WP6 Stakeholder Engagement, Dissemination and Commercial Exploitation (WP Leader)
  • EPSRC Inclusion Matters Programme: Northern Power: Making Engineering and the Physical Sciences Research a Domain for All in the North of England. December 2018 - August 2021.  WP4 Leadership development and Networking (WP Leader).
  • Innovate Vitamin D Biofortification of Eggs: WP3 Consumer Acceptability of Vitamin D fortified eggs (WP leader)
  • N8 Pump Priming: PERCEPT: Towards improved communication in aquaculture: exploring consumers' perceptions and attitudes June 2018 - July 2020

  • WEFWEBs: analysis of the multiple dimensions of the water, energy and food nexus. This part of the research examines WEF resource use at the household level. EPSRC 2016-2018.

  • Ensuring the Integrity of the European Food Chain (FOODINTEGRITY), EU FP7. Work Package 7, consumers attitudes and perceptions of food authenticity and traceability 2014-2018.

  • Personalised Nutrition: An Integrated Analysis of Opportunities and Challenges (Food4Me), EU FP7, Co-investigator Work Package 2, Consumer attitudes to personalised nutrition 2011-2015.

  • Domestic Kitchens and Food Safety (Kitchen Life): ART Feasibility Study, Food Standards Agency Funded 2011-2013 (Co-investigator).


Areas of expertise where I would welcome PhD applications and enquiries:

  • novel food and technological acceptance
  • domestically situated food practices, e.g. food safety and food waste
  • food authenticity and integrity in the food supply chain
  • consumers perceived authenticity of foods
  • food choice and dietary change


Teaching

Teaching

ACE1000 Introduction to Marketing and Consumer Behaviour

ACE2000 Marketing Strategy Issues and Concepts

ACE2073 New Food Product Development

ACE3201 Marketing and Public Policy

ACE3202 Communication and Behaviour Change



Publications
  • Utami H N, Alamanos E, Kuznesof S. . Journal of Marketing Management 2021, 37(9-10), 816-855.
  • Clark A, Kuznesof S, Davies S, Waller A, Richie A, Wilson S, Harbord L, Hill T. . Nutrition Bulletin 2021, 46(3), 332-338.
  • Stewart-Knox B, Rankin A, Bunting B, Frewer L, Celis-Morales C, Livingstone K, Fischer A, Poínhos R, Kuznesof S, Gibney M, Mathers JC. . British Food Journal 2022, 124(1), 314-330.
  • Jin S, Clark B, Li W, Kuznesof S, Frewer LJ. . British Food Journal 2021, 123(12), 4135-4154.
  • Kendall H, Clark B, Rhymer CM, Kuznesof S, Hajslova J, Tomaniova M, Brereton P, Frewer LJ. . Trends in Food Science & Technology 2019, 94, 79-90.
  • Utami HN, Alamanos E, Kuznesof S. . In: Proceedings of the International Conference on Electronic Business (ICEB). 2019, 缅北禁地 upon Tyne: International Consortium for Electronic Business.
  • Jin S, Clark B, Kuznesof S, Lin X, Frewer LJ. . Trends in Food Science and Technology 2019, 91, 454-466.
  • Chatzopoulou E, Gorton M, Kuznesof S. . Annals of Tourism Research 2019, 77, 128-140.
  • Macready AL, Fallaize R, Butler TL, Ellis JA, Kuznesof S, Frewer LJ, Celis-Morales C, Livingstone KM, Araújo-Soares V, Fischer A, Stewart-Knox B, Mathers JM, Lovegrove JA. . JMIR Research Protocols 2018, 7(4), e87.
  • Kendall H, Kuznesof S, Dean M, Chan M-Y, Clark B, Home R, Stolz H, Zhong Q, Liu C, Brereton P, Frewer L. . Food Control 2018, 95, 339-351.
  • Kendall H, Kaptan G, Stewart G, Grainger M, Kuznesof S, Naughton P, Clark B, Hubbard C, Raley M, Marvin HJP, Frewer LJ. . Food Control 2018, 90, 440-458.
  • Rankin A, Bunting B, Poínhos P, van der Lans IA, Fischer ARH, Kuznesof S, Almeider MV, Markovina J, Frewer LJF, Stewart-Knox BJ. . Public Health Nutrition 2018, 21(14), 2606-2616.
  • Kendall H, Naughton P, Kuznesof S, Raley M, Dean M, Clark B, Stolz H, Home R, Chan MY, Zhong Q, Brereton P, Frewer LJ. . PLoS One 2018, 13(5), e0195817.
  • El Benni N, Stolz H, Home R, Kendall H, Kuznesof S, Clark B, Dean M, Brereton P, Frewer LJ, Chan MY, Zhong Q, Stolze M. . Food Quality and Preference 2018, 71, 25-33.
  • Brennan L, Cusack T, Delahunt E, Kuznesof S, Donnelly S. . Learning and Instruction 2017, 60, 301-309.
  • Poínhos P, Oliveira BMPM, van der Lans IV, Fischer ARH, Berezowska A, Rankin A, Kuznesof S, Stewart-Knox B, Frewer LJF, de Almeida MDV. . Public Health Genomics 2017, 20, 218-228.
  • Rankin A, Kuznesof S, Frewer LJ, Orr K, Davison J, deAlmeida MDV, Stewart-Knox B. . Journal of Health Psychology 2017, 22(10), 1233-1242.
  • Jones AR, Mann KD, Kuznesof SA, Richardson DP, Seal CJ. . Food Chemistry 2017, 214, 453-459.
  • Lacey C, Clark B, Frewer L, Kuznesof S. . British Food Journal 2016, 118(7), 1610-1624.
  • Kendall H, Brennan M, Seal C, Lahda C, Kuznesof S. . Food Quality and Preference 2016, 53, 105-116.
  • Chatzopoulou E, Gorton M, Kuznesof S. . In: EURAM 2016. 2016, Paris, France: European Academy of Management.
  • Stewart Knox BJ, Markovina J, Rankin R, Bunting B, Kusnezof S, Fischer A, van der Lans I, Poinhos R, Vaz de Almeida MD, Panzone L, Gibney M, Frewer LJ. . Food Policy 2016, 63, 134-144.
  • Tan KYM, van der Beek EM, Kuznesof SA, Seal CJ. . Appetite 2016, 105, 747-757.
  • Frewer LJ, Coles D, Dijkstra AM, Kuznesof S, Kendall H, Kaptan G. . APSTRACT 2016, 10(2-3), 89-97.
  • Alamanos E, Kuznesof S, Ritson C. . International Journal of Tourism Research 2016, 18(3), 228-235.
  • Fischer ARH, Berezowska A, vanderLans IA, Ronteltap A, Rankin A, Kuznesof S, Poinhois R, Stewart-Knox B, Frewer LJ. . European Journal of Public Health 2016, 26(4), 640-644.
  • Giles EL, Kuznesof S, Clark B, Hubbard C, Frewer LJ. . Journal of Nanoparticle Research 2015, 17, 467.
  • Markovina J, Stewart-Knox B, Rankin A, Gibney M, Almeida MD, Fischer A, Kuznesof S, Poinhos R, Panzone L, Frewer LJ. . Food Quality and Preference 2015, 45, 26-32.
  • Stewart-Knox B, Rankin A, Kuznesof S, Poínhos R, de Almeida MDV, Fischer A, Frewer LJ. . Proceedings of the Nutrition Society 2015, 74(2), 171-176.
  • Fallaize R, Macready AL, Butler LT, Ellis JA, Berezowska A, Fischer ARH, Walsh M, Gallagher C, Stewart-Knox BJ, Kuznesof S, Frewer LJ, Gibney M, Lovegrove JA. . British Journal of Nutrition 2015, 113(8), 1271-1279.
  • Markovina J, Stewart-Knox B, Frewer LJ, Gibney M, Almeida MD, Rankin A, Kuznesof S, Poinhos R, Fischer ARH. . In: 11th NuGOweek 2014 conference “Nutrigenomics of Foods”. 2014, Naples, Italy: Wageningen Academic Publishers.
  • Poínhos R, van der Lans IA, Rankin A, Fischer ARH, Bunting B, Kuznesof S, Stewart-Knox B, Frewer LJ. . PLoS One 2014, 9(10), e110614.
  • Berezowska A, Fischer ARJ, Ronteltap A, Kuznesof S, MacCready A, Fallaize R, vanTrijp HCM. . Public Health Genomics 2014, 17(3), 127-140.
  • Kendall H, Kuznesof S, Seal C, Dobson S, Brennan M. . Food Quality and Preference 2013, 28(1), 396-406.
  • Stewart-Knox B, Kuznesof S, Robinson J, Rankin A, Orr K, Duffy M, Poínhos R, de Almeida MD, Macready A, Gallagher C, Berezowska A, Fischer ARH, Navas-Carretero S, Riemer M, Traczyk I, Gjelstad IMF, Mavrogianni C, Frewer LJ. . Appetite 2013, 66, 67-74.
  • Rankin A, Stewart-Knox B, Duffy M, Kuznesof S, Fischer A, deAlmeida M, Davison J, Orr K, Macready A, Walsh M, Gibney M, Frewer L. . Annals of Nutrition and Metabolism 2013, 63(S1), 345-346.
  • Brownlee IA, Kuznesof S, Moore C, Jebb SA, Seal CJ. . British Journal of Nutrition 2013, 110(5), 943-948.
  • Kuznesof S, Brownlee IA, Moore C, Richardson DP, Jebb SA, Seal CJ. . Appetite 2012, 59(1), 187-193.
  • Treagear A, Dobson S, Brennan M, Kuznesof S. . European Journal of Marketing 2010, 44(1-2), 66-86.
  • Brownlee IA, Moore C, Chatfield M, Richardson DP, Ashby P, Kuznesof SA, Jebb SA, Seal CJ. . British Journal of Nutrition 2010, 104(1), 125-134.
  • Kuznesof S. . In: Reflective Marketing in a Material World: Academy of Marketing annual conference. 2008, Robert Gordon University, Aberdeen.
  • Tregear A, Kuznesof S, Brennan M. . Journal of Marketing Management 2007, 23(5-6), 411-424.
  • Kuznesof S, Brennan M. . In: Bourlakis, M.A., Weightman, P.W.H, ed. Food Supply Chain Management. London, UK: Blackwell Publishing Ltd, 2004, pp.32-48.
  • Miles S, Brennan M, Kuznesof S, Ness M, Ritson C, Frewer LJ. . British Food Journal 2004, 106(1), 9-22.
  • Smith AT, Kuznesof S, Richardson DP, Seal CJ. . Proceedings of the Nutrition Society 2003, 62(2), 455-467.
  • Frewer LJ, Hunt S, Brennan M, Kuznesof S, Ness M, Ritson C. . Journal of Risk Research 2003, 6(1), 75-85.
  • Frewer LJ, Miles S, Brennan M, Kuznesof S, Ness M, Ritson C. . Public Understanding of Science 2002, 11(4), 363-372.
  • Ness M, Gorton M, Kuznesof S. . British Food Journal 2002, 104(7), 506.
  • Frewer LJ, Hunt S, Miles S, Brennan M, Kuznesof S, Ness M, Ritson C. . London: Food Standards Agency, 2001. Final Report and Technical Annex.
  • Tregear A, Kuznesof S, Moxey A. . Food Policy 1998, 23(5), 383-394.
  • Kuznesof S, Tregear A, Moxey A. Regional foods: a consumer perspective. British Food Journal, 99 (6), 199-206 1997.
  • Kuznesof S, Ritson C. Consumer acceptability of genetically modified foods with special reference to farmed salmon. British Food Journal, 98, (4-5), 39-47 1996.
  • Kuznesof S, Ritson C. The Role of Marketing Rural Food Products. The Rural Economy and the British Countryside. London: Earthscan. Eds: Allanson, P. and Whitby, M., , 99-115 1996.