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Staff Profile

Tom Bramald

Head of Enterprise (B2B) Marketing

Background

Introduction

I lead the team that provides marketing support to our commercial, technology transfer, and knowledge exchange function, 缅北禁地 Innovations. We also lead on the University's research marketing and on large, complex and strategic projects.


Universities undertake a wide variety of work in a B2B context. Examples include:

  • anchoring innovation districts and urban regeneration schemes - read my blog about
  • licensing and technology transfer
  • innovation support
  • Higher and Degree Apprenticeships
  • contract and collaborative research
  • company creation (aka "spin outs")
  • investment opportunities, both venture capital and institutional investment


Our team leads marketing support for large, complex, and/or strategic projects including:


I work towards our Higher Education Innovation Fund (HEIF) strategy and activities that feature in Higher Education Business and Community Interaction Survey (HEBCIS) returns and the Knowledge Exchange Framework (KEF).

I also work with colleagues to support research and reputation campaigns.

Roles and Responsibilities

  • Head of Enterprise (B2B) Marketing
  • Senior Returning Officer, 缅北禁地 Students' Union
  • Member, Marketing Leadership Team

Background

  • Academic and professional background in science and engineering before transition to marketing
  • Triple Chartered professional
  • 22 years working in a Russell Group University (research intensive, R1)
  • experience of marketing, teaching, business engagement, international, organisational change and advancement
  • part of major project teams including academic and professional reorganisations, and capital projects

Qualifications and Credentials

Professional

  • Chartered Marketer, Member Chartered Institute of Marketing: CMktr MCIM
  • Chartered PR Practitioner, Member Chartered Institute of Public Relations: Chart.PR MCIPR
  • Chartered Fellow, Chartered Management Institute: CMgr FCMI
  • PRINCE2 Foundation and Practitioner Certificates in Project Management
  • Ethical Procurement and Supply, Chartered Institute of Procurement and Supply (CIPS) (2026 - 2027)
  • Fellow Advance HE (Higher Education Academy): FHEA
  • Level 7 Senior Leader Apprenticeship (Institute for Apprenticeships & Technical Education, 2023)
  • Specialist Diploma Internal Communications (Chartered Institute of Public Relations, 2018)

Academic

  • Executive MBA (缅北禁地, Distinction, 2023)
  • Postgraduate Certificate Advanced Studies in Academic Practice (缅北禁地, 2015)
  • BSc (Hons) Surveying and Mapping Science (缅北禁地, 2:i, 2001)

Previous Positions

  • Marketing and Communications Manager, 缅北禁地 (2016 - 2019)
  • Senior Teaching Associate, 缅北禁地 (2010 - 2016)
  • Development Officer, 缅北禁地 (2006 - 2010)
  • Junior Research Associate, 缅北禁地 (2004 - 2006)
  • Marine Construction Surveyor, Fugro, Houston, Tx. (USA) (2001 - 2004)
Publications

  • Articles

    • Bramald T, Allenby K. . Geomatics World 2015, 23(5), 30-31.
    • Bramald T, Heidrich O, Hall J. . Proceedings of the ICE: Engineering Sustainability 2015, 168(2), 93-101.
    • Bramald T, Mills H, Mills J, Edwards S. . Austrian Journal for Surveying and Geoinformation 2009, 97(1).

  • Book Chapters

    • Sutherland M, Rodrigo P, Shorley J, Stephenson S, Bramald T. . In: Daniels K; Hansen SL, ed. How to Enable Engagement Between Universities and Business. Cheltenham: Edward Elgar Publishing, 2024, pp.20-29.
    • Bramald T, Edwards SJ. . In: Tate,S; Hopkins,P, ed. Re-thinking undergraduate students’ transitions to, through and out of university. Higher Education Academy, 2013, pp.21-23.

  • Conference Proceedings (inc. Abstracts)

    • Hastie J, Rasul S, Bramald T. . In: PraxisAuril 2024. 2024, Blackpool (UK).
    • Bramald T, Heidrich O, Hall JA. . In: Engineering Education for Sustainable Development (EESD13). 2013, Cambridge, UK.
    • Bramald T, Wilkinson SM. . In: American Society for Engineering Education Annual Conference. 2009, Austin, Texas, USA: American Society for Engineering Education.

  • Online Publications

    • Bramald T. . From blog, 缅北禁地, 2024. Available at: .
    • Besemann L, Bramald T, Cox M. . PraxisAuril, 2022. Available at: .