Staff Profile
Dr Effy Tzemou
Lecturer in Psychology
- Telephone: 0191 208 7119
- Address: School of Psychology
4th Floor
Dame Margaret Barbour Building
Wallace Street
缅北禁地 upon Tyne
NE24DR
Background
Dr Tzemou joined the School of Psychology in 2011 initially as a Teaching Fellow in Psychology having previously held academic positions at Webster University Vienna (Austria), Nottingham Trent University (UK) and the University of Birmingham (UK).
Current Roles and Responsibilities
- Director of Student Support (UG Psychology programmes)
- Module leader for PSY2024 Methods in Psychology 2b
- Course Leader for 'Interpersonal and Communication Skills for Dentists' at the School of Dental Sciences
Qualifications
- BA in Psychology, American College of Greece, Deree College (Greece)
- PGCert in Councelling Practice, University of Derby (UK)
- MA in Councelling Studies, University of Nottingham (UK)
- PhD in Psychology, University of Birmingham (UK)
Professional Qualification and Recognition
- Senior Fellow of the Higher Education Academy (SFHEA)
Awards
- Teaching Excellence Award, University of 缅北禁地, 2016
Previous Positions
- Assistant Professor of Psychology, Webster University Vienna (Austria), 2005-2011
- Lecturer in Psychology, Nottingham Trent University (UK), 2002-2004
- Research Officer, School of Primary Care, University of Birmingham (UK), 2003-2004
Languages
- English
- Greek
- German
- Italian
Research
Research Interests
- Consumer Psychology
Current Doctoral Supervision
- I Putu Ajie Windu Kertayoga (Start: academic year 2023/24): dysfunctional consumer behaviour
- Emmie Fisher (Start: academic year 2023/24): "Canaries in the coal mine" Neurodivergent learners' school anxiety as system-induced distress in England
Past Doctoral Supervision
- Hao "Aaron" Liu (Completion: 2022): "Essays on Consumer Perceptions of Brand Globalness" [External examiner: Prof Christof Backhaus, Edinburgh Napier University]
- Haiyan "Cindy" Chen (Completion 2025) "Essays on the Role of General Health and Fitness-Related Self-Service Technologies in Consumer Well-being* [External examiner: Prof Markus Blut, Durham University Business School] *AMA-Sheth Foundation Doctoral Consortium Fellow 2024
Scopus Author ID: 1527336507112
ORCID ID:
Google Scholar:
Teaching
Undergraduate Teaching
- PSY2022 Methods in Psychology 2a
- Interpersonal and Communications Skills for Dentists
- Supervision of Empirical Projects
Postgraduate Teaching
- MRes Supervision
Publications
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Articles
- Chen H, Schoefer K, Manika D, Tzemou E. . Journal of Public Policy & Marketing 2024, 43(2), 151-170.
- Liu H, Schoefer K, Fastoso F, Tzemou E. . Journal of International Marketing 2021, 29(1), 77-94.
- Neave L, Tzemou E, Fastoso F. . Psychology & Marketing 2020, 37(3), 418-427.
- Rosenkranz P, Fielden A, Tzemou E. . Psychology Teaching Review 2014, 20(2), 28-35.
- Frost NA, Eathough V, Shaw R, Weille KL, Tzemou E, Baraitser L. Pleasure, pain, and procrastination: Reflections on the experience of doing memory-work research. Qualitative Research in Psychology 2012, 9(3), 231-248.
- Tzemou E, Birchwood M. A prospective study of dysfunctional thinking and the regulation of negative intrusive memories in bipolar 1 disorder: implications for affect regulation. Psychological Medicine 2007, 37(5), 689-698.
- Frost N, Eatough V, Shaw RL, Weille KL, Tzemou E, Baraitser L. Losing faith? Reflecting on the experience of doing memory-work research. 2006.
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Conference Proceedings (inc. Abstracts)
- Hale O, Tzemou E, Du B, Stamp AJ. . In: Association for Dental Education in Europe Annual Meeting 2021. 2021, Strasbourg / Online.
- Tzemou E, Sanders H, Waterson L, Rawlings L, Walker E, Ellis J. . In: IADR/PER General Session. 2019, Vancouver, Canada: International Association for Dental Research.
- Neave L, Tzemou E, Fastoso F. . In: INEKA Conference. 2019, Verona, Italy: Innovation, Entrepreneurship and Knowledge Academy (INEKA).
- Stamp AJ, Tzemou E, Holmes RD, Rolland SL. . In: IADR/PER General Session. 2018, London, UK.
- Rosenkranz P, Fielden A, Tzemou E. . In: 5th Vancouver International Conference on the Teaching of Psychology. 2015, Vancouver, Canada.
- Fielden A, Tzemou E, Rosenkranz P. . In: International Convention of Psychological Science. 2015, Amsterdam, Netherlands: Association for Psychological Sceince.
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Report
- Birchwood M, Bryan D, Jones-Morris MN, Kaambwa MB, Lester H, Richards J, Rogers H, Sirvastava N, Tzemou E. EDEN: Evaluating the Development and Impact of Early Intervention Services (EISs) in the West Midlands. 2007. A Report for the NHS Service Delivery and Organisation National R & D Programme.
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Review
- Fisher E, Rob P, MacLennan K, Mullally S, Rodgers J, Tzemou E. . School Mental Health 2026, Epub ahead of print.