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Marketing and Market Research

Find out more about careers in marketing and market research

About

Marketing opportunities can be found across all sectors. This can range from banking and retail, to food, media and voluntary organisations.

Marketing professionals can also work in full service marketing agencies. They provide marketing and communications services to external clients.

There are 187,100 marketing associate professionals working in the UK in 2022, an increase of 69,600 from 2010

Statista

Marketing professionals help organisations connect with their audiences through promoting their brands, products or services.

Market research involves researching and collecting information on customer preferences and market trends. This can then inform marketing choices.


Roles, skills and salaries

The range of companies and sectors you can work in is huge and can suit graduates with a variety of skills. You can find opportunities in various roles, ranging from digital marketing to SEO specialist.

Job profiles

Have a look at and 鈥痶o find out what roles in this sector involve and how to get into them. These are some of the job profiles available:

 

Skills employers look for
  • attention to detail
  • excellent spoken and written communication skills
  • drive, motivation and initiative
  • the ability to think creatively
  • good organisational and planning skills
  • the ability to work under pressure and to deadlines
  • the ability to lead and motivate a team
  • good business sense and budget awareness
  • foreign language skills, which can be useful for international marketing jobs
Salaries

Starting salaries for graduate jobs in this sector can vary depending on the position. 

To get an idea of typical starting salaries use the following resources: 

  • our  offers access to The Pay Index. This shows you how salaries vary across different roles, industries and locations 
  • job profiles, such as those listed on  or  
  • vacancy sites such as  and  

For information about how to negotiate a salary, visit Handling job offers.


Be inspired

It鈥檚 not always easy to know which roles to apply for. The resources in this section can help you find inspiration from previous students and know where to get further support.

Inspiration from people working in the industry
  • Browse our NCL Graduate Employment and Work Experience directories. See where our students and graduates have had work experience, or been employed.
  • Use LinkedIn’s鈥�痶o find out what 缅北禁地 graduates are doing now. You could ask to connect with them, to gain advice and insights into their career. 厂别别鈥�缅北禁地 Alumni on LinkedIn鈥痶o help you get started鈥痮r watch our quick tutorial on鈥�痆3:13闭.鈥�&苍产蝉辫;
  • Attend alumni events, such as鈥�缅北禁地 Develop, to hear directly from our graduates.鈥�&苍产蝉辫;
  • Sign up for mentoring support with鈥�痑苍诲鈥�. These aim to match students with industry professionals who can provide invaluable insights. Register to be connected for a one-hour meeting.鈥�
  • Attend events such as recruitment events鈥痑nd 鈥痚mployer and sector insights.鈥疕ear about graduate jobs, placement schemes, build your network and ask questions.鈥��&苍产蝉辫;
Online reviews

Searching for reviews online can be a useful way to get an idea of what to expect from certain roles or employers. Reviews are written by employees with different opinions about what makes a good employer.  

Use the following review sites for inspiration and insight into the recruitment process: 

  • placement year reviews written by students.鈥�&苍产蝉辫;
  • – graduate job reviews鈥�&苍产蝉辫;
  • – company reviews from employees鈥�&苍产蝉辫;

Not sure what you want to do?鈥�

If you’re not sure exactly what you want to do, we can help. You can book a guidance appointment via鈥�. Our careers consultants can help you explore your options or plan your career.


Sector and industry insights

Researching the industry is essential, whether it鈥檚 to: 

  • help you decide which area to work in 
  • identify who to apply to 
  • tailor your application 
  • impress an interviewer with your knowledge of the sector 

Here are some resources to help you get started.

Career guides

Read career guides for this sector, such as:  

Industry news

Use online magazines and journals to follow news from your industry. Reading about trends and developments is important for applications and interviews. 

Examples include: 

  • include marketing and communications news, reports
  • provides industry updates on social media trends and stories
  • links to popular search engine optimisation (SEO) blogs and sites
Attend events

Attend events to hear directly from professionals in the industry. 

See also our鈥�recruitment events鈥痑苍诲鈥�employer & sector insights.鈥�

Student societies

Join student societies through .

Many societies have secretary, social secretary or event co-ordinator positions. These roles are a great way to take part in something you are passionate about whilst developing relevant skills. Skills you could develop include promoting, organising and running events, recruiting members and running social media pages.

Social media

Use social media to find industry insights.  

闯辞颈苍鈥�痮n LinkedIn to keep up to date. Posts often include news, events and opportunities. You can also find useful insights on careers on鈥�Twitter鈥痑苍诲鈥疶ikTok. Treat these with caution, as not all content may be accurate. 

Find out more about鈥�how to use social media for your career鈥痑nd subscribe to our鈥� marketing sector Twitter list.

Professional bodies

Consider joining a relevant professional body/industry network  

Professional bodies often: 

  • run networking events  
  • have specialist groups you could join 
  • post vacancies on behalf of their members 
  • have member directories, useful for speculative applications 

Key organisations include: 

Marketing

Market research

Finding professional bodies鈥痺orldwide 

GoinGlobal’s country guides include details of professional bodies. Find them under ‘Professional and Personal Networking’ on each individual country guide. 


Guide to finding opportunities

Getting into marketing is competitive. You don't have to have a degree in marketing, but you do need to show you have the key skills employers look for. Experience can be useful for this.  

Many large recruiters, such as , advertise summer internships, year-long placements and graduate training programmes in marketing.

There are various ways to find internships, placements and graduate opportunities. We鈥檝e added some tips below to help you get started.

  • search for鈥�advertised vacancies鈥痷sing the vacancy sites listed below 
  • look at the careers sections on company websites鈥痜or student and graduate opportunities. Use鈥�Researching Employers鈥痶o help you gain insights into companies 
  • attend events鈥痵uch as鈥�痑苍诲鈥�employer and sector insights鈥�&苍产蝉辫;
  • contact employers speculatively鈥�� see鈥疐inding Hidden Opportunities鈥痶o help you find organisations to approach 
  • follow companies on鈥�social media for latest news and updates 
  • consider registering with a recruitment agency鈥痜or graduate jobs 
  • register with鈥�EmployAbility鈥痠f you are disabled, neurodivergent or have a mental health condition. They can offer advice and support on applications to 缅北禁地 students. They also run first year, internship and graduate programmes with inclusive employer partners. 
  • ask family and friends鈥痠f they have any useful contacts who may be able to offer you work experience 
  • consider alternative ways to find relevant experience鈥痑nd develop your skills 
  • create your own opportunity鈥痓y starting your own business or working freelance
  • The offers a programme. These are one-day workshops where you can crack real-life business problems using data.

Advertised work experience

Placements and summer internships are usually aimed at undergraduate students in and above their 鈥�second or penultimate year of study. Some companies will also consider first and final year students.

When to apply

Apply for advertised opportunities as early as possible.  

UK applications typically open early in the academic year from September or October. Some close as early as November-December. Many employers close applications as soon as their places are filled. 

Search for internships and placement years

Use our resources to get started: 

  • 鈥�- search for internships and placements in the North East, UK and overseas. Register/log in to access vacancies and sign up for personalised email alerts鈥�&苍产蝉辫;
  • Internships, placements & shadowing鈥�- links to vacancy sites 
  • Global work experience鈥�- for internships or placements abroad 

Apply to become a paid placement year student for the Careers Service's Marketing and Events team. This involves promoting our activities and events . Applications typically open in semester 2 for the following academic year. This opportunity is advertised on .

Search the following external sites for more opportunities:

  • Unilever
  • Loreal -
  • The DMA also offers a 3 day immersive academy exploring career paths in data within the marketing industry. This is London and accommodation is provided if you live outside London
  • - creative network, includes marketing and digital marketing. Search for internships and job opportunities
NCL Internships

Off campus

The Careers Service runs flexible term-time and summer internships with local employers. NCL internships are aimed at all students, from any stage.

You can find these advertised throughout the academic year. Full-time summer opportunities are advertised from around March.

Search for these under Vacancies on . Type in ‘NCL internship’ into the text search box.

On campus

Opportunities for internships on campus may be available. To find out more:

  • Check with the school office for your academic school or speak to your academic adviser to see if they are advertising any roles.
  • Register with Unitemps to be notified when roles become available.

 

Worldwide experience

Access GoinGlobal for internships in over 120 global locations, updated daily. Search for opportunities in the local language, as well as in English. You can also use their country guides to find:鈥�&苍产蝉辫;

  • additional vacancy websites鈥�&苍产蝉辫;
  • CV, application and interview advice鈥��&苍产蝉辫;
  • Advice on living and working in different countries and cities around the world.鈥�&苍产蝉辫;
Looking for ideas

If you’re looking for inspiration, try searching our directories. You can see where our students have had internships and placements in the last five years. To see all results in a search category, keep the search field blank.


Advertised graduate vacancies

When to apply

The resources in this section advertise both graduate jobs and graduate schemes. See our graduate jobs page to understand the difference between them. 

For graduate schemes, apply as early as possible.  

UK applications typically open early in the academic year from September or October. Some close as early as November-December. Many employers close applications as soon as their places are filled. 

Graduate jobs tend to be鈥痠mmediate start positions which can be available all year round. You are more likely to apply for these towards the end of your studies. 

Marketing vacancy sites

Use our resources to get started: 

  • MyCareer鈥�- search for graduate schemes and graduate jobs in the North East, UK and overseas. Register/log in to access vacancies and sign up for personalised email alerts鈥�&苍产蝉辫;
  • Graduate Jobs鈥�– lists graduate vacancy sites 

See Prospects for a list of graduate schemes that includes:

  • - runs a three-year rotational programme involving brand marking and customer activation.
  • - has a two-year scheme that covers brand communication and analysing market trends.
  • - its people and marketing stream involves three placements lasting three to six months each.
  • There is also the 'Top 100 graduate employers' list, that advertises different marketing schemes and placements -

See these vacancy sites for more marketing jobs:

  • - search for vacancies across a wide range of sectors
  • - marketing and PR jobs
  • - creative network, includes marketing and digital marketing. Search for job opportunities
  • - includes marketing jobs in the arts, culture and heritage sector
Market research vacancy sites
  • - jobs
  • – offers a graduate scheme in market research
Worldwide vacancy sites

See International jobs鈥痜or details of overseas vacancy sites. 

Access GoinGlobal for job adverts in over 120 global locations, updated daily. Search for opportunities in the local language, as well as in English. You can also use their country guides to find:鈥�&苍产蝉辫;

  • additional vacancy websites鈥�&苍产蝉辫;
  • CV, application and interview advice鈥��&苍产蝉辫;
  • Advice on living and working in different countries and cities around the world.鈥�&苍产蝉辫;

Non-advertised work experience and graduate jobs

Not all internships, placements and graduate jobs are advertised. In fact, many people create opportunities through: 

A speculative approach is common for finding  internships and placements and graduate jobs. This is where you approach a company directly to ask if they have any opportunities available.

How to access hidden opportunities

Start by identifying organisations you are interested in. Our guide to finding organisations below can help. Then use the following steps to approach them speculatively about possible opportunities: 

  1. Identify a contact name to address your cover letter to. Call or email to find out who handles recruitment within the organisation. Or, find a key contact in the department you want to work in. 
  2. Send them a tailored CV and cover letter, Express your enthusiasm for the sector. Show that you have researched the company. 
  3. Follow up your speculative application with a phone call, or email, around a week later. This shows you are serious and motivated. 
  4. If your application was unsuccessful, ask for feedback or advice, and keep trying! 
When to contact organisations

You can use this approach at any point in the year. We recommend that you: 

  • start your research as early as possible to gather relevant contacts 
  • contact organisations around three months before you want the opportunity to begin 
How to find organisations
  • Find organisations on . Select ‘search' then 'organisations’. 
  • Use the business directories and databases on our Researching employers page. 
  • Search for companies on LinkedIn. The tool shows you where 缅北禁地 graduates are currently working. 
  • Browse our directories. See where our students and graduates have had work experience, or been employed. 

Use the resources below to find organisations in the North East, UK and worldwide. 

North East organisations
  • This includes marketing, creative, social media and digital agencies
  • 鈥� Search for marketing agencies in the North East
  • - North East market research company 

UK organisations 

  • 鈥�- search employers by sector, eg software engineering or technology 
  • Find organisations on . Click 鈥楽earch' then 'Organisations鈥� to find companies the Careers Service has worked with. Can filter by keyword, sector and region
  • - see where 缅北禁地 graduates are working for inspiration
  • - includes of digital and integrated marketing companies
  • 鈥� member directory
  • See their for a list of agencies
  • includes member and business directories, useful for speculative applications
  • - search for marketing/market research agencies by location
  • Professional body websites sometimes include member directories, which are helpful for finding employers.
Worldwide organisations

Search GoinGlobal鈥檚 employer directory for company information in 196 countries.鈥疶heir country guides list professional bodies around the world.


Other ways to gain relevant experience

We've added some suggestions to help you develop your skills and gain relevant experience. 

  • undertake a free virtual internship, eg through the
  • think about voluntary work - see Volunteering for help with finding opportunities. See This experience allows you to help not-for-proft organisations with their marketing.
  • sign up for a free marketing course:
    • has free online marketing training. This includes in content marketing, search and analytics.
  • enter a marketing-related competition, such as the
  • become a student ambassador - there are opportunities across the University each year
  • write articles for the Courier (缅北禁地's student newspaper). You could also create a blog to showcase your writing skills, as well as promoting your blog on social media.
  • see targetjobs for advice on
  • find part-time work as a campus rep for a brand. You could also work in sales, customer service, market research, promotions or even flyering for local clubs/bars.
  • offers casual in-house promotion work throughout the UK

You can also gain an understanding of SEO (search engine optimisation), PPC (pay per click) and for digital marketing.

See Econsultancy’s for definitions and Moz’s guides to .


Specialist recruitment agencies

Recruitment agencies can be useful for finding graduate jobs in marketing. These tend to be for immediate start positions. It's worth registering with one or two agencies towards the end of your course.鈥�&苍产蝉辫;

Specialist agencies include: 

  • 鈥� London-based recruitment agency
  • . This is a specialist recruitment agency for marketing and communications sector, based in London

厂别别鈥�Recruitment Agencies鈥痶o find more agencies.

Finding overseas recruitment agencies

骋辞颈苍骋濒辞产补濒鈥檚 country guides include details of recruitment agencies in specific countries. They are listed under the following headings:鈥�&苍产蝉辫;

  • Staffing agencies and temporary help firms鈥�
  • Executive recruiters and search firms鈥�&苍产蝉辫;

Recruitment agencies may not operate in the same way in different countries. In the UK agencies are free for job seekers, but this may not be the case elsewhere. Explore the terms and conditions of an agency before signing up to use them.鈥�&苍产蝉辫;


Work for yourself

Working as self-employed or freelance is common in the marketing sector. 

The following resources may be useful: 

  • - article from Digital Marketing Jobs

Our START UP team can help you explore working for yourself at any stage. Whether you want to explore an idea or have already launched a business or freelance career, you can access the following help:

  • support with idea generation
  • provide tailored advice
  • help you develop your skills
  • introduce you to like-minded peers
  • refer you to further support from mentors
  • award grant funding up to £3,000

Related sectors

Our occupational guides can help you explore and consider your options. If you鈥檙e interested in marketing and market research you may also be interested in: