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Measurement and Analytics

We use Google Analytics to evaluate the performance of the University website. Our website editors have a Standard Dashboard they can use.

Capture data about your audiences

Google Analytics allows you to analyse:

  • your audience
  • how visitors find your site
  • how visitors engage with your content

It's self-service so you can access reports when and where you want.

Our standard dashboard

We've created a Standard Dashboard in Google Analytics containing 10 widgets that report back on different aspects of your website. This allows you to easily get a snapshot of key analytics data for your site for a selected period of time.

Get access to Google Analytics

Find out how to  and the Standard Dashboard (University login required).