缅北禁地

I am from Ouro Preto, a beautiful town in southeastern Brazil. I hold a BA in English Language from the Federal University of Ouro Preto and an MA in Applied Linguistics from the Federal University of Minas Gerais.

I pursued my PhD studies at the University of Potsdam in Germany (2014–2018), where I later served as the Principal Investigator (PI) in the project “Digital Communities and Online Intercultural Competence,” funded by the German Ministry of Education and Research from 2020 to 2024.

In 2025, I completed my Habilitation, the highest academic qualification in Germany, which demonstrates independent research and advanced university teaching expertise. My habilitation thesis is entitled “Language and Interculturality: Theoretical and Empirical Considerations on Communicative Practices and Intercultural Processes in Online-Offline Settings.”

Qualifications:

2025: Habilitation in Applied Linguistics, Potsdam, Germany

2018: PhD in Applied Linguistics, Potsdam, Germany (scholarship from CAPES)

2011-2013: MA in Applied Linguistics, Belo Horizonte, Brazil (scholarship from CAPES)

2002-2006: BA in English Language, Ouro Preto/Mariana, Brazil

Academic Employment:

01/2025 onwards: Lecturer in Applied Linguistics, 缅北禁地

03/2024-09/2024: Guest Professor of Media, Culture, and Communication, European University Viadrina Frankfurt Oder, Germany

02/2023-09/2023: Visiting Research Fellow, King’s College London, United Kingdom

11/2020-03/2024: Principal Investigator in the project “Digital Communities and Online Intercultural Competence” funded by the German Ministry of Education and Research (BMBF), Potsdam, Germany

01/2023-12/2024: Co-coordinator of the project “The multimodal coordination of intercultural video-mediated interaction” funded by the German Exchange Service (DAAD) and the Brazilian Ministry of Education (CAPES), Potsdam, Germany

04/2014-12/2017: Adjunct lecturer, University of Potsdam, Germany

Esteem indicators:

2024: Awarded the Caroline von Humboldt (CvH) Prize from the Humboldt University of Berlin (The prestigious CvH Prize is endowed with €15,000. It is awarded annually to an outstanding female postdoctoral researcher and is one of the most generously funded prizes of its kind in Germany.). Read the announcement .

My research interests include:

-Digital and intercultural practices, 

-Digital cultures and digital communities

-Social media communication

-English as a lingua franca, 

-Foreign language teaching and learning, 

-Business communication

Past research and consultancy projects:

ReDICo: Researching Digital Interculturality Co-operatively (2020-2024)

ReDICo was a consortium funded by the German Ministry of Education and Research. The group’s work centered on the research and analysis of intercultural practices and discourses within digital spaces and investigated diverse topics such as intercultural competence in internet settings, digital Europeanism, and online neo-nationalism.

My ReDICo study focused on an intercultural game played via Zoom. I was interested in practices that foster learning and inclusion in newly formed groups. I have several publications out of this project.

Babbel study: Learners’ perceptions of a virtual-classroom system (2019-2020)

In 2019, I collaborated with the language learning company Babbel. I conducted a study on their virtual classroom solution for business professionals, "Babbel Intensive." Students from the University of Potsdam participated in data collection and analysis and profited from close interaction with Babbel. The results of this project were published in the Computer Assisted Language Learning Journal.

Business negotiations between Brazilians and Germans: conceptualization and practice (PhD project), 2014-2018

In my PhD, I investigated conceptualizations of ‘business negotiations’ by Brazilian and German business people. More specifically, I investigated how the Brazilian and German businesspeople I interviewed defined “success, conflict, and respect” in business negotiations. My analysis comprised different types of cognitive associations described in the fields of cognitive and cultural linguistics – for instance, metaphors, metonymies, and image schemas. Through fine-grained semantic and cultural-linguistic analyses of interview excerpts, I identified group-level preferred conceptualizations by the Brazilian and German groups of interviewees. My PhD dissertation was published in the De Gruyter series “Applications of Cognitive Linguistics” under the title “Business negotiations in ELF from a cultural linguistic perspective.”

In the 2025-2026 academic year, I am the module leader for the 60-credit CCC+ module 'Research Portfolio' (ALC8003), which runs across all three semesters.

In Semester 2, 2024-2025, I was the module leader for the 20-credit module 'English in the World' (ALC8009).

• Articles

  • Conti L, Lenehan F, Lietz R, Oliveira M. . Oxford Bibliographies 2025. In Press.
  • Schneider B, Oliveira M. . AI & Society 2025, epub ahead of print.
  • Oliveira M, Stevanovic M. . Multilingua 2025, 44(4).
  • Oliveira M, Räisänen T, Oittinen T. . Pragmatics and Society 2025, 16(4), 590-617.
  • Oliveira M, Stevanovic M. . Intercultural Pragmatics 2024, 21(1), 1-32.
  • Oliveira MM. . Language and Intercultural Communication 2024, 24(2), 105-117.
  • Oliveira M, Sporn Z, Kliemann L, Borschke A, Meyering M. . Computer Assisted Language Learning 2023, 36(8), 1501–1527.
  • Conti L, Oliveira M, Nietzel B. . Interculture Journal 2022, 21(36), 189-209.
  • Oliveira, M. Face and cultural conceptualizations in German-Brazilian business exchanges. International Journal of Language and Culture 2025, 7(1). In Preparation.
  • Oliveira M. Cultural conceptualizations of business negotiations in the Expanding Circle. World Englishes 2018, 37(4).
  • Oliveira, M. Sociopragmatic failure revisited: the case of intercultural communication between Brazilians and Americans. Revista Brasileira de Linguística Aplicada 2017, 17(2).
  • Oliveira M. Conceptualizations of respect in business negotiations: A research note. International Journal of Language and Culture 2017, 4(2).

• Authored Book

  • Oliveira M. Business negotiations in ELF from a cultural linguistic perspective. 2020.

• Book Chapters

  • Oliveira M, Conti L. . In: Oliveira M; Conti L, ed. Explorations in Digital Interculturality. Bielefeld: Transcript, 2025, pp.11-38.
  • Conti L, Lenehan F, Lietz R, Oliveira M. . In: Oliveira M; Conti L, ed. Explorations in Digital Interculturality: Language, Culture, and Postdigital Practices. Bielefeld: Transcript, 2025, pp.231-257.
  • Oliveira M. . In: Kingsley Bolton, ed. The Wiley Encyclopedia of World Englishes. Wiley Blackwell, 2025. In Press.
  • Bartelheim J, Oliveira M. . In: F. Lenehan; R. Lietz, ed. Reimagining Digital Cosmopolitanism: Perspectives from a Postmigrant and Postdigital World. Bielefeld: Transcript, 2025, pp.187-204.
  • Oliveira M, Lietz R. . In: Lietz R; Mendes de Oliveira M; Conti L; Lenehan F, ed. Language and interculturality in the digital world. Lausanne: Gesellschaft für Angewandte Linguistik e.V, 2024, pp.21-31.
  • Oliveira M, Tuccillo M. . In: Conti L; Lenehan F, ed. Lifewide learning in Postdigital societies: Shedding Light on Emerging Culturalities. Bielefeld: Transcript Verlag, 2024, pp.57-78.
  • Oliveira M, Conti L. . In: Lietz R; Mendes de Oliveira M; Conti L; Lenehan F, ed. Language and interculturality in the digital world. Lausanne: Gesellschaft für Angewandte Linguistik e.V, 2024, pp.35-66.
  • Oliveira M. . In: Busch A; Luttermann K, ed. Professionskommunikation. Hildesheim: Universitätsverlag Hildesheim, 2024, pp.227-249.
  • Oliveira M, Barbosa AF. . In: Schröder U; Dailey-O’Cain J; Adami E, ed. Multimodal Communication in Intercultural Interactions. London: Routledge, 2023, pp.141-168.
  • Oliveira M. . In: Mica A; Pawlak M; Horolets A; Kubicki P, ed. Routledge International Handbook of Failure. London: Routledge, 2023, pp.25-37.
  • Schröder U, Oliveira M, Nascimento T. . In: U Schröder; M Oliveira; A Tenuta, ed. Metaphorical Conceptualizations: (Inter)Cultural Perspectives. De Gruyter Mouton, 2022, pp.159-188.
  • Schröder U, Oliveira M, Tenuta A. . In: U Schröder; M Oliveira; A Tenuta, ed. Metaphorical Conceptualizations: (Inter)Cultural Perspectives. De Gruyter Mouton, 2022, pp.1-19.
  • Oliveira M. . In: Marcus Callies and Marta Degani, ed. Metaphor in Language and Culture across World Englishes. London: Bloomsbury Academic, 2021, pp.241-266.
  • Oliveira M. . In: Marzieh Sadeghpour and Farzad Sharifian, ed. Cultural Linguistics and World Englishes. Singapore: Springer, 2021, pp.317-331.
  • Oliveira, M, Wolf, H-G. Linguística cultural e comunicação intercultural: Uma síntese de discussões e pesquisas recentes na Universidade de Potsdam. In: U. Schröder; M. Carneiro Mendes, ed. Comunicação (inter)cultural em interação. Editora UFMG, 2019.

• Digital or Visual Media

  • Oliveira M, Conti L. . ReDICo, 2023. Video.

• Edited Books

  • Oliveira M, Conti L, ed. . Bielefeld: Transcript, 2025. In Press.
  • Lietz R, Oliveira M, Lenehan F, Conti L, ed. . Berlin: Peter Lang, 2024.
  • Schröder U, Oliveira M, Tenuta A, ed. . Berlin; Boston: De Gruyter Mouton, 2022.

• Editorial

  • Schröder U, Oliveira M, Wolf H-G. . International Journal of Language and Culture 2020, 7(1).

• Review

  • Oliveira M. . Interculture Journal 2023, 22(38), 12-15.

• Working Paper

  • Oliveira M, Metzkow F. . Working Papers in Urban Language and Literacies 2025, WP340.